Competitor Analytics
Another one of our client is a multinational German automotive manufacturer and the brand is known for luxury automobiles, buses, coaches, and trucks. Their US counterpart wanted to get a better idea of the service that is provided by their dealerships.We developed a data analytics platform for them to measure various performance benchmarks of each and every dealership compared with their competitors. This had helped them understand how to make some minor adjustments that can help increase their profitability as well as give them an advantage in the market.
The platform includes a dashboard of their own performance compared to all of the competitors within a dynamic radius. Dealerships across the country have are able to seamlessly login to the platform and stay connected to suggestions from headquarters. At the same time, corporate is more in tune with the processes at the local dealerships.